Every brand has an origin story, and mine began on a quiet night in my UK kitchen, staring at a plain bowl of noodles that desperately needed flavour, personality and warmth. I wanted something bold but natural — something that tasted real. In that moment I realised something important: great flavour doesn’t need to be complicated; it needs to be unforgettable. That simple search for authentic, vibrant heat became the foundation of Etinde House, a UK brand known today for creating premium habanero chilli oil and artisan spicy treats.

Before Etinde House existed, I was already passionate about the aroma and heat of fresh habanero peppers, a chilli loved for its naturally fruity, floral and fiery character. But every chilli oil I found in local UK shops tasted bland, overly processed or lacked the clean, bright heat I was craving. So I started making my own small-batch chilli oil using a slow-infusion method with real habanero peppers and high-quality oil. The first batch wasn’t perfect, but the moment the aroma filled the kitchen, I knew I was creating something special — something that finally captured true, honest chilli flavour.

I shared my early bottles with friends and family across the UK, and the reaction was immediate and overwhelming. People drizzled it on pizza, hummus, noodles, rice, eggs, roasted vegetables — even sandwiches and snacks. One person called it “the best spicy oil I’ve ever tasted,” while another said, “You have to turn this into a business.” I never planned on it, but their excitement pushed me forward, eventually leading to the creation of Etinde House’s handcrafted habanero chilli oils, now loved by food lovers across the UK.

Etinde House was built on one simple belief: food should feel warm, real and full of life. That’s why every bottle is made in small batches, using natural, vegan ingredients, without preservatives or artificial flavouring. Our goal has always been the same — to create a premium hot chilli oil that brings flavour, heat and excitement to everyday meals. Our slow-infused oils capture the full character of the habanero: the fruity notes, the rich colour and the warm kick that makes every drizzle unforgettable.

One of my favourite parts of this journey has been seeing how customers use our chilli oil in their own kitchens. Some drizzle it onto pizza for a restaurant-style finish, others mix it into ramen or pasta, and many use it to elevate simple snacks like eggs, toast and roasted vegetables. It’s incredible how one drizzle can transform an ordinary meal into something memorable. That creativity and joy is exactly why Etinde House exists — to bring bold flavour into simple, everyday moments.

Etinde House is more than a chilli oil brand. It’s a reflection of my heritage, my love for spice, and my commitment to creating flavour that feels alive. Every bottle carries a story — a blend of culture, heat and craftsmanship — and now that story continues in your home, your kitchen and your meals.

Thank you for supporting a UK business built on passion, authenticity and a love for unforgettable flavour.